It wasn’t all that long ago when articles about the Costa del Sol would invariably lead off with exhortations to tourists to come and enjoy “sun, sea and sangria”.
In reality, Europe's most popular Mediterranean resort has always been much more than exceptional climate, 100 kilometres of coastline, and jugs of ice-cool red wine, lemonade and fruit - but sometimes the complete picture is not apparent in postcard images.
That, however, is all changing. With an estimated one million-plus northern Europeans now living here either permanently or for various months of the year, the Costa del Sol enjoys an international image as a contemporary, cosmopolitan and culturally rich area - extending from trendy beach bars to rustic retreats in the mountain hinterland; from one of only three Pablo Picasso museums in the world (the artist was born in Málaga capital) to the exclusive boutiques of Marbella; from Europe's most highly rated golf course, Valderrama, to picturesque walking tracks through the Andalucian countryside.
That is the real Costa del Sol. Millions of visitors (and “residential tourists”) might be perfectly satisfied with “sun, sea and sangria” but an increasing number are seeking a more diverse lifestyle – and they can certainly find it on the Costa del Sol.
The Costa del Sol is the most popular destination for discerning people looking for a second home, and the long list of reasons why always begins with one indisputable and durable fact: it offers the highest number of sunshine days in the European Union.
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